STATE MARKETING CAMPAIGN RESOURCES AVAILABLE FOR SMALL BUSINESSES
Dear Economic Development Partners,
The Massachusetts Office of Travel and Tourism and the Massachusetts Executive Office of Housing and Economic Development have developed the My Local MA statewide campaign in response to the toll COVID-19 has taken on local businesses across the Commonwealth.
The campaign encourages consumers to support their local economies by safely spending their money at Massachusetts businesses and attractions – in person, online, and using curbside pickup/takeout. Over the next month, you’ll find the campaign expanding out-of-home, on the radio, on TV, in publications, and more.
Feel free to use the materials and resources available here on your website, social media, and other communications to help spread the message about shopping locally. The site also offers inspiration for your own messaging for customers.
In addition to these ready-to-use and customizable pieces, local businesses will also have the opportunity to share a shout-out on iHeartRadio stations through December 13th to promote their brand. To learn more about the shout-outs, click here.
As always, we are here to pass along all efforts to support you throughout this difficult time and encourage you to reach out should you need assistance.